About Me

24 years of experience turning complexity into products, systems, and scalable experiences.

From art direction to product design, helping teams solve complex problems through
research, systems thinking, and collaboration.

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The image featured at the top of the about us page #2

What I Do

Product Design

Research-driven design for complex SaaS and B2B products.

Design Systems

Building scalable foundations for consistent experiences.

Operational Workflows

Designing tools that support real-world processes and teams.

Cross-Functional Collaboration

Working closely with product, engineering, and stakeholders.

Experience

2026 - Present

Design Lead & Design System Specialist

INVO Ventures

Driving design system governance and scalable product foundations across multiple enterprise
products, enabling consistency, efficiency, and long-term maintainability.

2025 - 2026

Senior Product Designer & Design System Specialist

Tagvenue

Led product design for a CRM platform serving venue managers, focusing on operational
workflows, calendar experiences, user research, and design system evolution.

2022 - 2024

Senior Product Designer

Material Exchange

Designed SaaS tools for material sourcing and supplier collaboration, helping brands
and sales teams manage complex workflows across the textile industry.

2018 - 2022

Product Designer

Ellmount Group

Improved user experiences across iGaming products through research, experimentation,
and data-informed design decisions focused on engagement and conversion.

2002 - 2018

Art Director

Multiple agencies and brands

Created digital and brand experiences for international clients, building a foundation in visual
communication, creative direction, and design craftsmanship.

Selected Clients

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Beyond Design

Outside of work, I spend time learning, practicing guitar, cycling, and exploring the outdoors.
The same mindset of continuous improvement influences how I approach design.

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